My Work

In a nutshell, I use my creative thinking skills to uncover new business opportunities and develop actionable solutions.

The samples below include tear sheets from my interior décor column, presentations from guest speaking, trend reporting, visual examples from strategic planning and hierarchy mapping, and product and brand direction.

Personal work is a reflection of my passion for the every day, innate creative flair and eye for detail.

Virtual & IRL Presentations

​Curated content for virtual guest speaking and webinars providing market insight, new trends and applications, and business opportunities for print service providers and OEM’s.
There is a large, untapped opportunity for designers and creatives to leverage digital print not only to bring personalization and customization to their projects but also to grow their brands and businesses. In both commercial and residential markets, versatility and on-demand printing are eliminating barriers to entry for designers seeking to develop their own product lines, and for consumers in residential, digital print is driving the democratization of design. — Interview with Large Format Review
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Interior Décor Session Speaker, WFX Wide-Format Exchange, 2018

Editorial

Beyond Décor column in print industry trade publication, Big Picture Magazine, guest blogs and for social media graphics.

Market Development Projects

Collaborated with sales, marketing and product teams to develop resources and tools to direct company growth in the décor print segment.

​Examples include organizational and hierarchy mapping to identify key relationships and value propositions for sales strategies, and market segmentation to bring clarity to customer database and product portfolio.

​A repository was created for the company shared drive, providing accessible trend reports, summary's from customer visits, trade shows and mapping of the competitive landscape for leadership and cross-collaborative teams.
LexJet will head up the imaging booth where attendees can get hands-on experience with graphics, media and printer demos and application techniques. “This is a great opportunity to showcase how these professionals can incorporate their designs into print,” says Rachel Gamberg, LexJet’s market development pro. “This event brings together an amazing creative audience from around the world.” — LexJet Blog, Adobe MAX Creativity Conference Sponsorship
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Product direction for custom acoustical wallcovering
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(Blog post by Shellie Terry)
“Diversifying your business is an important and effective way to not only stay on trend, but also separate yourself from the competition, whether they’re other local shops or bigger on-demand print providers,” says Rachel Gamberg, LexJet’s market development manager. “It also gives you the opportunity to improve your profit margins as well as the perceived value of your brand.” ​— LexJet Blog
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(Blog post by Shellie Terry)
We sat down with LexJet’s market development pro Rachel Gamberg to learn how to get a décor-focused marketing plan off the ground.

“Based on your equipment and current capabilities, you can identify markets that you can created product lines for and start to segment these groups,” she says. “And if you have plans to invest in new equipment, started thinking about more applications you can offer in the future.”
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The two main market segments in décor include commercial and residential customers. With commercial, think: hotel design, office décor, restaurants, retail spaces, etc. Residential applications typically focus on interior designer-led projects or the do-it-yourselfer homeowner. Décor applications include everything from customized wall paper and canvas prints to window graphics and lamp shades and so much more. 
​​— LexJet Blog

LexJet Corp., Photography Tradeshow Booth Design, 2016 (Below)

Personal Work, iPhotography